Then And Now: The Player's Club

by Deidre Woollard (RSS feed)
Dec 17th 2008 at 6:04PM

Last March, the New Yorker featured an article on ex-baseball player Lenny Dykstra's luxury magazine, The Players Club, aimed at professional athletes. The magazine was created to show the pros not just how to spend the massive amounts of money they earn but also how to keep their wealth and make smart decisions so they don't join the ranks of players who earn millions and wind up in financial trouble just a few years later. It sounded like things were going great for Dykstra. Now it seems that The Players Club is in a little trouble of its own. The NY Post reports that acting editor Chris Frankie recently resigned and says he is owed back pay. Meanwhile Dykstra says Frankie owes him money. So far the magazine has had four different printers and three different editors and the word on the street is that Dykstra doesn't pay his bills on time, if at all. As a consequence of the turmoil, last issue of Players Club was published in October, and the November issue will now be combined into a year-end double issue which hasn't shown up yet even though we are more than halfway through December. Rumors that the magazine will fold have been floating around for the last month or so. Given the grim climate for luxury magazines and shrinking advertiser dollars, he's certainly in the bottom of the ninth with a couple of outs.

Tags: lenny dykstra, LennyDykstra, the players club, then and now, ThenAndNow, ThePlayersClub

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John Bennett Jan 14th 2009 8:26PM

How do you make a million in publishing? Start with $10 million. Dykstra should never have started A MONTHLY magazine off the bat--it should have been a quarterly until he had the ad base.