Bottled water sales
have slowed their rapid growth rate recently but believe it or not, even in this economy there were six brave (or perhaps foolish) souls willing to flout logic and s
pend £1,000 for a bottle of the Swarovski-crystal covered limited edition
Love H20 bottles at Selfridges. Each bottle is bedecked with more than 6,500 Swarovski crystals and takes over a week to create. The company gets the water from Wenlock Spring Water in Shropshire. The six bottles have already been reserved and will be delivered after Christmas. In the meantime, the bottles are being used as display items in each of the six Selfridges stores across the UK. There is also a Love Limited Edition vodka which at least allows you to dull the pain of the knowledge that you spent so much on a sparkly bottle.
Reader Comments (Page 1 of 1)
Jack Dec 10th 2008 11:29AM
It's the same for luxury cars, jewelry, buildings, home cinema, where the intrinsic value is much greater than the sum of the real values of each component. Put the same water in a normal glass bottle and join the bottle with a box inside Swarovski-crystal bulk, is not the same thing. Is the creative idea that has value. The 6 buyers will have the rare pieces.
willzville Dec 10th 2008 1:06PM
It's weird how they state that the water is British (even from rural Shropshire) - doesn't anyone know that British water is one of the dirtiest in Europe?