William & Son Gets a Makeover

Last spring I wrote about William & Son (above), the boutique London luxury goods firm founded by William Asprey after Asprey of London, the family business, was sold off back in the '90s. While William & Son hearkened back to the traditions established by Asprey in days gone by, including a bespoke gun department taking the place of Asprey's own which was closed down, William has conceded to a bit of modernization. His firm's Mayfair premises have just been revamped while the business as a whole has been "re-branded." The store's interior has been redone in an "elegantly modern" style, wihtout detracting from the classic and timeless nature of the firm's beautiful offerings, from diamond rings to 12-gauges. See the gallery for pix.
Live from Google I/O's 2013 opening keynote!
Chili's Waitress Fired Over Facebook Post Insulting 'Stupid Cops'
Billboard Music Awards: Worst Dressed (or Most Daring?) From Past Red Carpets
HSBC Plans 14,000 More Job Cuts
Forbidden America: Cold War-Era Map Shows No-Go Zones For Soviet Tourists
Man Takes Dump In Background Of Instructional Workout Video
Tenants: Stench of Death Makes St. Louis Complex 'Unlivable'
Famous Roadside Attractions
Save on Spring Cleaning With a New Vacuum -- Savings Experiment
BBC Host Paula White Pulled Off Air After Sounding Drunk