William & Son Gets a Makeover

by Jared Paul Stern (RSS feed)
Dec 5th 2008 at 8:02AM

Last spring I wrote about William & Son (above), the boutique London luxury goods firm founded by William Asprey after Asprey of London, the family business, was sold off back in the '90s. While William & Son hearkened back to the traditions established by Asprey in days gone by, including a bespoke gun department taking the place of Asprey's own which was closed down, William has conceded to a bit of modernization. His firm's Mayfair premises have just been revamped while the business as a whole has been "re-branded." The store's interior has been redone in an "elegantly modern" style, wihtout detracting from the classic and timeless nature of the firm's beautiful offerings, from diamond rings to 12-gauges. See the gallery for pix.

Gallery: William & Son