Ritz-Carlton Launches Reserve Brand

Ritz-Carlton is betting on the luxury hotel business to continue to be strong with the launch of the new brand extension, The Reserve. Next March the new brand will open Phulay Bay, A Ritz-Carlton Reserve in Krabi, Southern Thailand. The 54-villa and pavilion boutique hotel is set on the shores of the Andaman Sea and surrounded by a national forest with rugged rock formations and hidden waterfalls. Rooms offer tropical garden or cean views, private plunge pools and sheltered outdoor baths and showers and verandahs with out-door lounge beds. the resort has an infinity swimming pool featuring comfortable oversized day beds, cabanas and pool chairs, a gym, spa with ten treatment rooms, retail shop, personal butlers and the Living Room, a club house with a library with a wide range of international books in numerous genres and audio and video materials, board games and entertainment programs tailor-made as the guests' requests. The resort was designed by Thai architect Lek Bunnag to combine modern styling and architecture with accents of Thai culture and design.