Prada & LG Team Up
Cell phones have nearly become the new watches.
Personally, I'm not a fan of this trend. I love watches. Watches have history, a long tradition of craftsmanship and beauty. Cell phones tend to last two years at most and break a lot. Using your cell phone as your watch may save you the money and trouble of finding and elegant watch, but it's sort of like using a backpack for a purse.
Prada has come out with an interesting pairing of watch and cell phone, above. Prada and LG have teamed up to bring you a watch that receives all your Prada/LG phone's text messages, call data, and it also has a Reject Call function. You wouldn't have to dig out your phone every time if beeps, you could just look at your watch and decide whether it was worth it. Very James Bond, or at least Penny from Inspector Gadget.