Eli Broad Offers $30 Million to Floundering MOCA

In the wake of MOCA's public outcry for help, Eli Broad has stepped up to offer $30 million to the museum. Earlier this month, Deidre Woollard reported that Broad (above with his wife Edythe) might have been planning a contemporary art museum of his own in Beverly Hills, after an acquisition spree that included pieces by Jeff Koons, Ed Ruscha and Robert Rauschenberg.

Perhaps he's refocused his efforts towards saving a contemporary art museum instead. I wrote recently about art critic Christopher's Knight's open letter to MOCA's board, ordering it to raise $25 million pronto. Looks like Broad got the memo -- though in his statement of intent in the LA Times, he urges his fellow philanthropists to take part.

"This is not a one-philanthropist town," he writes, though in the contemporary art world, the Broad name is growing awfully familiar.