Panerai to Open NYC Boutique Next Month
In December, luxury Italian watch brand Officine Panerai will open a new boutique in New York City, its second stand-alone U.S. store (the other is in Los Angeles). Panerai has been on an expansion binge of late, with recently opened shops in Florence, Portofino, Hong Kong and Shanghai. In addition to the NYC store, openings are planned for Buenos Aires, Madrid, Qatar and Dubai. The furnishings in the Panerai Boutiques are inspired by the sea, as Panerai started out supplying instruments to the Royal Italian Navy. Teak and steel are the predominant materials employed in the shops' nautical design, while furnishing details evoke diving suits and equipment, with porthole-shaped display panels recalling yacht fittings.
Reader Comments (Page 1 of 1)
A fan Nov 25th 2008 10:52AM
Does anyone still wear Panerai? I had always heard they were nothing more than a trend for i-bankers and people from new jersey. They use the same movements as watches that cost less than $1000 and yet somehow Panerai charges $5K+ for their watches.
The only Panerai I would ever consider buying is an original Radiomir, the one made by Rolex for the Italian Navy:
http://www.hodinkee.com/blog/2008/9/10/1940s-panerai-radiomir-by-rolex-for-italian-navy.html