Bamford Custom Ferrari-Inspired Rolex Daytona

by Jared Paul Stern (RSS feed)
Nov 23rd 2008 at 7:01PM

Last spring we told you about a super-cool custom Rolex Daytona from London-based Bamford & Sons. Now the bastion of top-drawer British style has come out with a new version of the classic sports watch, designed as an homage to vintage Ferraris with a red dial.

The new Daytona (right) is treated with a military grade, scratch proof PVD coating over the stainless steel case and bracelet, though it is not flat black like the previous Bamford model. Only 25 examples of the Ferrari red watch are being produced at a price of $23,000 each, available by special order from Bamford's London flagship in Sloane Square.

In addition to its special limited edition pieces, Bamford is now offering customers a bespoke dial color matching and customization service on classic Rolex models such as the Submariner, GMT, Explorer II, Sea Dweller and Milgauss.

[via JustLuxe]

Gallery: Bamford & Sons Rolexes