Wal-Mart to Donate 90 Million Lbs. of Fresh Food, Freezers Too.

In an effort to give back in troubled times, Wal-Mart has just announced it will donate 90 million pounds of fresh food to America's biggest anti-hunger org, Feeding America.

The company won't seek a tax deduction for the gift and intends to increase its annual giving to 3 billion pounds of food over the next few years.

Their donation this year is the equivalent of 70 million meals, at a time when food banks have reported a 20% increase in demand.

And Wal-Mart isn't just providing food. Because it's donated protein and produce, unlike the canned goods and bags of rice you expect at the local food bank, Wal-Mart has also donated $2.5 million to buy freezer trucks and help prepare for new food storage challenges.

It's a nice start to the season of giving.