Brioni to Sell a 25% Stake
Classic luxury Italian fashion brand Brioni, best known for outfitting Pierce Brosnan during his tenure as James Bond (right), is looking to sell a 25% stake in the business. "This is a family company. We need to think about the future and ways to develop the brand," Brioni CEO Antonella De Simone tells WWD. The company, founded in Rome in 1945 and named after a resort on the Adriatic Sea, makes ready-to-wear and bespoke men's suits costing from $6,000 - $36,000, and has a women's line as well. Some of its luster may have been lost when James Bond switched to Tom Ford, but the brand is undeniably valuable.
