The Gap Electra Bike

by Deidre Woollard (RSS feed)
Nov 17th 2008 at 4:01PM

Last year, the Gap offered a brightly striped holiday Vespa. This year they are going even greener, selling blue argyle-printed Electra bicycle. The bike comes two sizes, the adult version for $499 and a kid's version for $299.

The bike is part of Gap's holiday campaign that includes the usual crop of celebrities looking adorable in sweaters and scarves (this year's cast includes Jon Hamm, Jason Bateman, Jennifer Hudson, Rainn Wilson and Mary-Louise Parker). The ads feature ttaglines centered on the theme of "your own." Each individual in the campaign provided a handwritten response to various fill-in-the-blank taglines about the holiday season. Twilight's Cam Gigandet's tag-line reads "Fulfill Your Own New Years Resolutions," Actor Rainn Wilson wrote, "Merry Your Own Naughty Elf," and Actress Milla Jovovich's simply says, "Celebrate Your Own Gift."

The Gap has also created a series of videos with actors, musicians and comedians in holiday attire performing remixed versions of traditional holiday carols. The videos include Selma Blair and Rainn Wilson singing "Baby It's Cold Outside," Jon Heder and Janelle Monáe performing a unique version of "Winter Wonderland," "Jason Biggs, Romany Malco and Freddy Rodriguez sounding bells to "We 3 Kingz," The Dixie Chicks and Sandra Bernhard belting out "Deck the Halls," Flo Rida and Trey Songz remixing "Jingle Bells" and a performance of the entire holiday cast performing a never-before seen remix of "Jingle Bells" led by Flo Rida and Trey Songz which is embedded after the jump.

Tags: bicycle, electra bike, ElectraBike, gap, holidays