The Prada Hyundai

by Deidre Woollard (RSS feed)
Nov 13th 2008 at 6:03PM

Can Prada make a Hyundai chic? The famed Italian fashion house has designed a version of Hyundai's upscale sedan, the Genesis which will be exhibited at the the Seoul Motor Show next April. There will be just three of these cars and two will be auctioned for charity at the Prada Transformer, a temporary building which will host cultural, artistic and fashion events in Seoul.

Tags: hyundai, hyundai genesis, HyundaiGenesis, korea, prada, prada transformer, PradaTransformer, seoul