German brand Scheu Ananlog seems to have gone to the "marketing to ladies" handbook with their DJ equipment aimed at women. It's called The Diamond, it has a website titled LadylikeScheu and it's pink.. Not just pink but that particular carnation shade so beloved of cell phone companies and producers of feminine hygiene products. Get past the pink though and the Scheu Analog is simple and yes, sexy.

And don't worry it comes in more colors than pink, actually a lot more and in fact the wood grain version and the black version are not girly at all. British singer, Katie Melua, who became the first official owner of a Diamond turntable chose the black one for herself. I'm not sure how successful it is as DJ equipment but designwise, it rocks. The Diamond sells for 3,900 euros.

[via Shiny Shiny]