With people in the U.S. starting to spend less on travel and on entertainment the National Football League is seeking greener pastures when it comes to marketing the Super Bowl.
Bloomberg reports that the NFL has made a big push to market corporate Super Bowl travel packages outside the U.S. The hope is that corporate clients in Canada, Japan, the U.S. and Mexico will be willing to travel to Tampa, Florida to see the game on February 1 and take part in the surrounding festivities. Packages run from around $4,600 to around $10,600 depending on tickets and parties.The
NFL has a dedicated website to sell these packages and is competing against travel companies that also offer packaged sports events promotions. Of course the NFL has the upper hand when it comes to access to tickets, hotels and all the parties. The game is traditionally one of America's biggest celebrations but it remains to be seen if the rest of the world is ready to join our Super Bowl party.
