Bentley's Private Luxury Train
Bentley motors recently chartered a private first class Pullman rail car to transport customers and top international dealers from London to its Bentley Worldwide Conference in Crewe, England, and the trip was such a success it's been suggested the company add it as a regular event. The journey, 2 1/4 hours each way, featured onboard dining by chef Anton Mosimann of London's swank Mosimann's eating club, to which many Bentley owners belong.
Should the company elect to feature the luxe rail service, there are many elegant trains available for charter including the beautiful Royal Scotsman (above). Customers purchasing a new Bentley motorcar could then travel onboard to Crewe in high style to select bespoke options and finishes for their luxurious automobiles. What could be more civilized than that?
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Reader Comments (Page 1 of 1)
RetailRefugees Nov 4th 2008 6:02AM
Great innovation and brand extension. Bentley should bring this extra touch into their retail setting somehow... www.retailrefugees.com discusses retail strategy, innovation, and news.