My colleague Jared Paul Stern has written before about the renaissance of Istanbul as a luxury destination. Even more than the opening of a W hotel or a Jimmy Choo boutique, the arrival of the Millionaire Fair in town symbolizes that Istanbul is on the radar of for luxury brands. The Millionaire Fair travels the world showcasing real estate developments, high-end jewelry and watches, luxury cars and other items to tempt the wealthy. This is the first time that Turkey is hosting the Millionaire Fair and an account in Today's Zaman says that several luxury hotels in ?stanbul were full due to visitors flying in to the city to attend the Millionaire Fair. Istanbul even beat out Dubai to hold the event this year. The fair features over 200 global brands as well as select Turkish brands such as Moonday Yachts, a jewelry collection from Topal Mücevherat and a three-wheeled Spyder motorcycle made by the Depar company.