Karma Partners with Virgin America for High Fliers
Karma, the elegant California brut-style sparkling wine in modern single-serving bottles, has partnered with Richard Branson's California-based Virgin America airlines on upscale cocktails for high fliers. Created by San Diego native Patrick Wilson, the premium ready-to-drink treat is packaged in a glass bottle resembling a champagne flute. Virgin America flights feature moodlighting, custom-designed leather seats and the only on-demand, in-flight food ordering system via a video touch-screen at every seat. Karma, made from hand-selected California grapes, is clean, crisp and dry with subtle hints of melon and pear. Wilson decided to package it this way to further the concept that every day should be a celebration. We're with him there.
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