Secret Shopping? Online Consumerism Posts 12% Increase

by Tracy Chait (RSS feed)
Oct 30th 2008 at 6:02PM

Fashionista's theory is that amidst tough economic times, ~~fashionistas~~ recessionistas are turning to online shopping to get their fix semi-anonymously. WWD reported a 12% increase in online sales as compared to last year, and it makes sense considering gas prices and the general cutting back that's happening across socioeconomic lines. But I like Fashionista's rationale -- that shame is keeping shopaholics from venturing out to do any damage.

It's kind of the equivalent of ordering way too much Thai food when you're home alone on a Saturday night, but at least there's just the delivery guy to keep quiet.

[via Fashionista/WWD]

Tags: online shopping, OnlineShopping, recessionista