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Diamonds For A Cure

Shop NBC host, jewelry designer and breast cancer survivor Neda Behnam has created a new company called Diamonds for a Cure (DFAC) which will join the growing number of companies raising funds for cancer research. The first two offerings capitalize on the current trend for rough diamond jewelry. A 4ct. natural pink diamond flower ring set in rose gold sells for $2,499.99 but only $100 goes to cancer research. An 18k white gold rough diamond pendant with a polished diamond center stone on either a black or pink silk cord sells for $549.93 and $50 goes to breast cancer research. The idea is admirable but compared to other jewelry lines, the amount given for charity seems a bit low.


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