The newest member of Design Hotels is known as The George and will open in November in Hamburg, Germany. The 125-room hotel promises a "New British Style" offering a contemporary twist to English tradition and design. It was inspired by British social clubs and offers spaces in which to socialize and lounge including a library, a restaurant with attached English garden, a rooftop terrace and two clubrooms as well as a lounge and bar.

Hotelier Kai Hollmann used both the styles of British classics as well as exotic influences dating back to colonial times in his design. The primary design scheme in black and white is softened by rich accent colors and warm dark woods. Each of the public rooms are also available for private hire. Room rates start at 159 euros.