Sean Connery Stars in New Vuitton Ad

Sean Connery has become the latest iconic personality to star in Louis Vuitton's "core values" ad campaign. The original James Bond posed for Annie Liebovitz near his house in the Bahamas with a waterproof version of Vuitton's famous Keepall bag, WWD reports. The ad (above), which is slated to appear later this month is the latest in a series featuring the likes of Keith Richards, Francis Ford and Sofia Coppola (Vuitton's next guest designer) and Mikhail Gorbachev. Vuitton parent LVMH says the classics-oriented campaign has been getting good results.