Royal Asscher of America, the company famous for their Royal Asscher® Cut diamonds is branching out into a little color with a new line of Royal Asscher Cut Sapphires, which will be featured alongside Royal Asscher Cut diamonds, under the name Rocks & Jewels by Royal Asscher. The eight collections (Intoxicate, Irresistible, Dynamic, Desire, Bewitch, Enchant, Fantasy, and Spellbound) were designed by Lita Asscher and include rings, bands, earrings, bracelets/ bangles and pendants with blue, pink, yellow and lavender sapphires. The new collection will be in stores this month.

[via JCK Online]