Bernard Arnault (right), the billionaire chairman of Louis Vuitton parent LVMH and France's richest man, plans to open a $140 million art museum in Paris within the next 2-3 years despite the grim economic forecast. "It's a way of showing that luxury, which often has an arrogant, elitist, egotistical image, can be generous," Arnault's arts advisor Jean-Paul Claverie tells Bloomberg.

Dubbed the Louis Vuitton Foundation and designed by Frank Gehry, the luxury goods kingpin has high hopes for the museum in Paris's Bois de Boulogne on the site of a former bowling alley, which will display LVMH's extensive art collection. "Mr. Arnault often says that as many people will visit the building as will go see the Eiffel tower,'' Claverie says.