The HBO show may be long over but the branding power of "The Sopranos" lives on. A new Sopranos branded wine group has been launched featuring Italian wines from several different wineries in Italy including several Tuscan labels. The wines include a Chianti D.O.C.G., Pinot Grigio, and Pinot Noir and are already on sale through Mondo Wine online priced from $14.99 to $33.99. There will be a multimedia national campaign for the wine which will start in New York and expand coast-to-coast throughout the fall and holiday season.
[via Wine Spirits Daily]