Absolut Creates Online Art Gallery For Helmut Lang
Absolut, which has a history of supporting art projects has created a new online virtual "gallery" showcasing Helmut Lang's "Alles Gleich Schwer". The online gallery will exist for three months at Absolut.com/HemultLang. In the gallery you can zoom in on pieces and look at them from different angles. From the site you can also download and print exhibition posters. It's an interesting experiment and it seems suited to Helmut Lang's first solo institutional art exhibition which showcases the same lean, angular and industrial aesthetic seen in his fashion lines.