Millennial Hipsters Outpace Gen X in Buying Power
The new generation of twenty-something hipsters are creative, counterculture and serious consumers. Part of their ability to support the indie brands they love (Urban Outfitters, Steven Alan) is due to parentage: these hipster-ish Millennials are baby boomer kids, and baby boomers boast annual spending power of $2 trillion, much of which goes to offspring wants and needs. And there are about 70 million Millennials -- about one and a half times the population of Gen X -- with their collective eye trained on Vice's Dos and Don'ts.
[via Forbes]
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Reader Comments (Page 1 of 1)
John Oct 4th 2008 11:12AM
I'd like to see how these Millenials are living when they're 70 and they spent everything they earned in their youth instead of saving and investing. Methinks we're going to see an awful lot of poverty among the ranks of the aged Millenials.
Lo Oct 4th 2008 5:22PM
What makes you think we dont save and invest?
Get over yourself jaded John John and quick! everything we own is an investment. Our parents tought us better than that!
Lo Oct 4th 2008 5:23PM
What makes you think we dont save and invest?
Get over yourself jaded John John and quick! everything we own is an investment. Our parents tought us better than that!
DeeValdez Oct 5th 2008 10:56AM
Millennials 100 Million - The Biggest Generation in US History
Gen Xtraordinaire - 50 Million
Baby Boomers - 75 Million