La Prairie Launches $1,000 Moisturizer, Won't Advertise

by Tracy Chait (RSS feed)
Oct 3rd 2008 at 11:02AM

La Prairie, the luxe skincare company that's made addicts of many a wrinkle-averse lady who lunches, has introduced its latest jar of alchemy-promising cream: Cellular Cream Platinum Rare, which retails for $1,000. The cream purportedly adjusts to heat and humidity to maintain perfect moisture levels and will fight aging harder than Muhammad Ali.

The brand is relying on word of mouth instead of traditional advertising to inspire purchase, a marketing ploy which may backfire among those who are loathe to disclose such an extravagance amidst the economic crisis.

Available at all the usual suspects (Bergdorf Goodman, Neiman's, Saks, Holt Renfrew) or at laprairie.com.

Tags: anti-wrinkle, cellular cream platinum rare, CellularCreamPlatinumRare, la prairie, LaPrairie, moisturizer, skincare

Filed under: Cosmetics and Fragrance

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Reader Comments (Page 1 of 1)

Lo Oct 3rd 2008 11:25AM

they can't compete with the princess of obscure pricy skincare Taysha S Valez. Her skin care starts at over 4k. 1k in neimans and saks? I dont think so. La Praire is out of their league.

just me Oct 3rd 2008 3:23PM

People who can afford this cream will certainly tell other people who can afford this cream--you just have to let others know that you are trying it and if it works. It's not about the money, it's about the results. for the rich, this is just play money amounts anyway, no biggie.

also, word of mouth, is also the word from the heavy instore marketing pitch they will be doing. when I've purchased from la Praire, they always know how to upsell the recent purchase--that's word of mouth, too.

Bill Oct 4th 2008 12:16PM

Oh, good god! What a rip off! All moisturizers are just water and plant extracts suspended in an emulsifier - just ask any industrial chemist. And, the $5-$10 grocery stores ones as just as good as these $1K+ "luxury brand" ones - sometimes they're even better.

Stylehunter Oct 4th 2008 1:37PM

As far as I remember, La Prairie never did a lot of advertising so it does not surprise me. But in Europe they're very well known, and respected. Hence the strategy of word of mouth works has proven to work well over here. I find 1000k not even that shocking, have seen heftier price tags on lesser products.

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Casey Dec 3rd 2008 8:08PM

great product

Casey Dec 3rd 2008 8:12PM

This cream has magical powers. Well worth the price as the results
are truly platinum...Viva La Prairie..your products are truly worth
the expense.

My friends keep telling me I had plastic surgery.., I laugh and say I
did it a better way, the natural way ..
THE La PRAIRIE WAY