Boosted by its partnership with the James Bond franchise, Aston Martin has been named the coolest brand in the UK in CoolBrands' annual ranking. Aston, which has captured the top spot for three years running, soundly thrashed Ferrari (13th place) and Lamborghini (20th place), the other luxury car marques on the list. iPhone, Apple and Bang & Olufsen won the 2nd, 3rd and 4th spots, while the top fashion brand on the list is sexy lingerie purveyor Agent Provocateur at No. 8, beating out Rolex, No. 9.
"With excitement surrounding the release of the new film reaching fever pitch it is clear this is really contributing to Aston Martin's cool status," states CoolBrands council chairman Stephen Cheliotis. "The brand is indelibly linked with James Bond because of the past success of the films and not only how they're still hugely popular - but how the film and James Bond sums up a lot of what it means to be smooth, stylish and cool."
Reader Comments (Page 1 of 1)
10-02-2008 @ 5:56AM
Jeremy said...
Interesting Ranking, I dont know if i consider their panel suitable to judge the "coolest" brands, but interesting nonetheless. I prefer Interbrands ranking much more as it is based on analytical data and performance rather than some opinions. Read about the interbrand ranking at www.retailrefugees.com. Also, there is a lack of retailers on the list which is surprising...
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