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Posh 'n' Becks Launch New Fragrance Collection


I know I said in a recent post that some days I'm celebbed-out, but darn it, they just keep making news! Case in point: Hot couple David and Victoria Beckham have teamed up for another commercial venture. On September 26, the duo launched their new Beckham Signature Fragrance Collection at Macy's Herald Square in New York City. Let's hope it doesn't go the way of her clothing collection.

Anyway ... about 2,000 fans showed up in the rain to see the dynamic duo release their fragrances -- Signature for Her and Signature for Him. "It's great for me to be able to create a fragrance for him, but he is much more involved than he gives himself credit for," gushed Victoria. "David has such amazing taste!"

"The new venture reportedly represents a foray into more prestige branding and is meant to reflect their new image since their establishment in California," mimifroufrou.com reported. "It is not entirely clear what this means, but it seems to be an allusion to a more ostentatious, glamorous Californian lifestyle and maybe something to do with the myth of the American dream."

Signature for Her, a fruity floriental, was developed by Beckham with Sylvie Fischer from Takasago. It opens with anise flower and candy apple; has a heart of orchid, heliotrope, and vanilla; and a drydown of patchouli, amber, and musk. "I love white orchids, and I wanted something light," said Beckham. "I can't bear it when you can smell someone before you see them."

Signature for Him, a fresh woody oriental concocted by Beckham and Beatrice Piquet of International Flavors & Fragrances, opens with mandarin, watermelon, and marine notes; has a heart of fresh living lantana, cypress, and spicy juniper berry, and a drydown of moss, sensual white amber and patchouli.

The Eaux de Toilette will retail for $52 and $62 for her, and $50 and $60 for him.

Of note: Most of the comments I saw on this news focused on what the two were wearing (David: Tom Ford suit, Victoria: Antonio Berardi outfit and heel-less boots).

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