Smirnoff Gets A James Bond Makeover

by Deidre Woollard (RSS feed)
Sep 29th 2008 at 2:03PM

A new James Bond movie is set to open and let the tie-ins begin. Smirnoff Vodka has announced a partnership with the new movie, Quantum of Solace, which is set to open in November. Starting in October a Smirnoff Black limited-edition stainless steel cocktail shaker that holds a 70cl bottle of Smirnoff Black vodka will pop up in duty-free shops at airports worldwide. Smirnoff isn't new to Bond movies, the brand first appeared in Dr No in 1962. The Quantum of Solace and The Black Martini are the newest Smirnoff cocktails, although I think ordering a Quantum of Solace might be a bit of a mouthful when out at the bars.

Tags: james bond, quantum of solace, QuantumOfSolace, smirnoff

Filed under: Spirits

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Kevin Sep 29th 2008 4:44PM

"The brand made its original appearance alongside Bond in Dr No, the first James Bond movie, which premiered in 1962. Sean Connery’s request for a “martini, shaken not stirred” made with Smirnoff vodka helped change how people made 007’s favourite cocktail—from using traditional gin to making it vodka-based."

So Smirnoff is to blame for people ordering tasteless vodka martini's. J'accuse!