Next up in the celebrity liquor game, country star Kenny Chesney. Chesney is partnering with Constellation Spirits to
create a new premium rum. The rum isn't set to come out until the first quarter of 2010 and it won't be branded with Chesney's name. He will however play a role in marketing and developing the rum. It will be advertised at his shows and Chesney may even work it into a song. Rum is considered a natural fit for Chesney since he spends a lot of time in the Virgin Islands and many of his songs have a beachy feel.
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Reader Comments (Page 1 of 1)
oldman66 Oct 5th 2008 10:40AM
Who labeled this fag a star? In his own mind maybe.