Nobu To Indicate Endangered Fish On Menu
When sushi first became popular with Western diners it was touted as a guilt-free dinner, high in protein, relatively low in calories and fat, it quickly became wildly popular. Unfortunately all that popularity has led to rampant overfishing and now sushi is not looking quite so guilt free. The Telegraph reports that popular and expensive restaurant chain Nobu will now be highlighting their dishes which include bluefin tuna, a fish which as been listed as critically endangered by the International Union for the Conservation of Nature after decades of overfishing. The items will be marked with an asterisk and let people know that it is endangered. The move comes after Greenpeace used DNA testing to prove that the Nobu restaurants in London were serving bluefin tuna without letting customers know they were eating the endangered fish. The restaurant has decided not to take the fish off the menu because the restaurant chain's chefs protested losing the chance to create with the delicious delicacy.
The restaurants, which are part-owned by Robert de Niro and sushi chef Nobu Matsuhisa, are popular celebrity haunts in New York, Los Angeles and London as well as other places around the world. Matsuhisa has been looking to switch over to supplying his chain with bluefin tuna farmed from the egg in Australia and Japan rather than fish harvested in the open ocean, a move that is likely to inflate Nobu's already hefty prices.
Reader Comments (Page 1 of 1)
Rick Dobbs Sep 23rd 2008 6:31PM
People who eat at Nobu aren't looking at the prices. If you are, you're missing out on some of the best dishes. No one orders a cheaper dish there, they order exactly what they want to eat.
JW-C Sep 23rd 2008 7:20PM
What if what they want IS a cheaper dish? What a ridiculous notion. I have eaten at countless restaurants and ordered a dish that is one of the least expensive. Not intentionally because of the price but because it is what I want to eat. Anybody that orders something purely based on the price is not interested in the food at all. Strictly a poser. I go to restaurants to have great food regardless of price.
Ken Peterson Sep 25th 2008 10:29PM
As of October 22, everyone from Nobu to the everyday sushi lover will be able to make ocean-friendly choices using any of three new sushi pocket guides put out by the Monterey Bay Aquarium's Seafood Watch program, Blue Ocean Institute and Environmental Defense Fund. Check it out: http://montereybayaquarium.typepad.com/sea_notes/2008/09/if-you-knew-sus.html. -- Ken Peterson, Monterey Bay Aquarium
Henry Tuttle Oct 3rd 2008 5:16PM
I recently ate at a Nobu for the first time (in the new location in the Atlantis Resort in Dubai). It was a fantastic restaurant. Unfortunately, after reading this article, I won't be going there anymore. That sucks. There is a limited choice of good restaurants here.
As far as Ken Peterson's comment goes, I'm fairly environmentally conscientious, but I'm sorry, there's no way I can carry around a little booklet 24 hours. Further, there's not a booklet for use overseas.