Armani Opens Largest Boutique In Milan
It's a good time to go shopping in Milan, Italy. Not only did Tom Ford open a store over the summer but Via Montenapoleone is now home to the biggest Giorgio Armani boutique in the world. The new store is in the Palazzo Taverna the historic home of Milanese poet Carlo Porta. Sfilate gives us a peek inside Armani's new domain. The store is over 21,000 square feet and has three floors. The ground floor houses accessories and clothing for women, Giorgio Armani Privé fragrances and Crema Nera and Skin Minerals skincare products. Armani Casa objects have been designed exclusively for the store and will only be sold in this location.
The first floor is the men's emporium featuring clothing and accessories with special spaces reserve for the Classic Giorgio Armani and Made to Measure lines. The second floor is devoted to evening wear and accessories for women and luxury goods including Giorgio Armani Privé precious jewels and Giorgio Armani Borgo 21 watches. The store is done up in sleek black lacquer and dove gray fabric. The post on Sfilate has a few pictures which show small racks of clothing dramtically placed against pale backdrops surrounded by black.