Ralph Lauren To Launch Ultra-Premium Fragrance

Posted Sep 4th 2008 2:01PM by Deidre Woollard
Filed under: Cosmetics and Fragrance

Ralph Lauren is betting that some people will be willing to pay over $4,000 for a bottle of perfume this holiday season. His "super premium" perfume titled simply "Love" will be launched at Harrods in October. The fragrance will come in a gold-plated bottle and wlll be aimed at luxury consumers over the age of 25. I haven't been able to find out any details on what it actually smells like yet.

Tags: fragrance, perfume, ralph lauren, RalphLauren

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