Pininfarina, the Italian design house, that has designed for Ferrari, Maserati and Rolls-Royce now has a wine label. Pininfarina wine debuted at the Concorso Italiano earlier this month in Monterey, CA. The inaugural release of 2005 Vino Rosso was tasted by throngs of spectators and a three liter bottle was auctioned off for $3,000 to benefit the Make-A-Wish Foundation.

The 2005 Pininfarina Napa Valley Vino Rosso is a Napa Valley red that is 60% Cabernet Sauvignon,29% Cabernet Franc, 6% Sangiovese and 5% Petit Verdot. The wine has black currant and raspberry aromas with a balance of fruit and ripe, fat tannins. It can be drunk now but the winemaker's notes say that it will start to show its prime between 2010 and 2012, with the ultimate peak for this wine being probably between 2017 and 2021. While the label doesn't use the classic Pininfarina red color there is sleek carbon fiber like detail surrounding the label. There were 1,125 cases produced and bottles sell online for $95 each.