$37,000 Watch Unlocks Your Aston Martin

by Jared Paul Stern (RSS feed)
Aug 26th 2008 at 4:02PM

Aston Martin and Swiss watchmaker Jaeger-LeCoultre have teamed up on a new timepiece that doubles as a key to the $260,000 DBS - James Bond's car of choice. The AMVOX2 DBS Transponder, as it's called, locks and unlocks the car much the same way as a remote key fob, though far more stylishly (you'll still need a key to actually drive away). Available as an add-on only for DBS owners, the chronograph costs $37,900 and can be ordered now for October delivery. The AMVOX2 DBS Transponder will make its public debut at the Paris Motor Show on Oct. 4. The watch features "a suspended metallic grey DBS symbol, a discrete Aston Martin emblem on the movement operating indicator and ruthenium grey bridges, satin finish and a black dial that all evoke the DBS's instrument panel," the company notes.

[Aston Martin via Automotoportal]

Tags: aston martin, Aston Martin DBS, AstonMartin, AstonMartinDbs, jaeger-lecoultre, James Bond, JamesBond, Paris Motor Show, ParisMotorShow

Filed under: Timepieces / Watches, Luxury Cars & Autos

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Reader Comments (Page 1 of 1)

Jason Aug 26th 2008 5:57PM

Automotoportal is actually off by about $3k, it is actually 27,500 Euros which converts to roughly $40,750 USD, as of today.

Source: Marc M. at Jaeger LeCoultre SA

Read here:

http://professionalwatches.com/2008/08/jaegerlecoultre_amvox2_dbs_tra.html#more

JPS Aug 26th 2008 5:55PM

I actually got that figure directly from Aston Martin's UK HQ.

Intermezzo Aug 26th 2008 8:08PM

This is bizarre. What about this previous design ? has it been redone ? ( http://www.sybarites.org/2007/08/17/jaeger-le-coultre-amvox2-dbs-edition/ )

I like the old one much more, this one is almost vulgar I would say

JPS Aug 26th 2008 8:12PM

That was either a different model or else just something used to illustrate the concept before it was actually produced. I agree with you on the aesthetics.

Jason Aug 27th 2008 9:23AM

INTERMEZZO:

That is a picture of an older JLC DBS model with a similar touch crystal, but the lock and unlock button on that model only prevents the crystal from being pushed.
That watch was the first to feature a mechanical touch crystal function- used for the chrono. The new one actually unlocks the car.