$37,000 Watch Unlocks Your Aston Martin
Aston Martin and Swiss watchmaker Jaeger-LeCoultre have teamed up on a new timepiece that doubles as a key to the $260,000 DBS - James Bond's car of choice. The AMVOX2 DBS Transponder, as it's called, locks and unlocks the car much the same way as a remote key fob, though far more stylishly (you'll still need a key to actually drive away). Available as an add-on only for DBS owners, the chronograph costs $37,900 and can be ordered now for October delivery. The AMVOX2 DBS Transponder will make its public debut at the Paris Motor Show on Oct. 4. The watch features "a suspended metallic grey DBS symbol, a discrete Aston Martin emblem on the movement operating indicator and ruthenium grey bridges, satin finish and a black dial that all evoke the DBS's instrument panel," the company notes.
[Aston Martin via Automotoportal]
Reader Comments (Page 1 of 1)
Jason Aug 26th 2008 5:57PM
Automotoportal is actually off by about $3k, it is actually 27,500 Euros which converts to roughly $40,750 USD, as of today.
Source: Marc M. at Jaeger LeCoultre SA
Read here:
http://professionalwatches.com/2008/08/jaegerlecoultre_amvox2_dbs_tra.html#more
JPS Aug 26th 2008 5:55PM
I actually got that figure directly from Aston Martin's UK HQ.
Intermezzo Aug 26th 2008 8:08PM
This is bizarre. What about this previous design ? has it been redone ? ( http://www.sybarites.org/2007/08/17/jaeger-le-coultre-amvox2-dbs-edition/ )
I like the old one much more, this one is almost vulgar I would say
JPS Aug 26th 2008 8:12PM
That was either a different model or else just something used to illustrate the concept before it was actually produced. I agree with you on the aesthetics.
Jason Aug 27th 2008 9:23AM
INTERMEZZO:
That is a picture of an older JLC DBS model with a similar touch crystal, but the lock and unlock button on that model only prevents the crystal from being pushed.
That watch was the first to feature a mechanical touch crystal function- used for the chrono. The new one actually unlocks the car.
Jason Aug 26th 2008 9:36PM
JPS:
Engadget.com has it at 27,500 Euros:
http://www.engadget.com/2008/08/19/jaeger-lecoultre-watch-unlocks-aston-martin-dbs-empties-your-ac/
JPS Aug 27th 2008 9:26AM
I suppose the discrepancy could be accounted for by exchange rate fluctuations; $37,900 is apparently what Aston plans to charge via its US dealers in any case.
Mr Carlos V Aug 27th 2008 6:58AM
And to think that i was bitching about 60 bucks for the replacement of my remote.!!!
kenny17995 Aug 27th 2008 2:36PM
thats so cool. I love both watches and cars. this is perfect.
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