Polo Ralph Lauren To Offer Shopping By Mobile Phone

Polo Ralph Lauren will soon be offering American shoppers the ability to shop for goods via mobile phone. The technology itself is only about a year away (something about integrating codes for download) but the company expects Americans to warm up to the idea only very slowly after that. Although foreign consumers like the Japanese have been using similar technology for years, Americans are thought to be a little less comfortable with cutting edge shopping methods.

Do you think that's really the problem? Couldn't it be that we just have too much fun shopping to reduce the whole experience down to a tiny cellphone screen?

Hm, maybe that's just me. If you're interested look for the service to appear soon on a cell phone screen near you.