Bo Merlot Celebrates A Coaching Legend

by Deidre Woollard (RSS feed)
Aug 16th 2008 at 12:02PM

Mike Ditka isn't the only coach with a wine label. Legendary University of Michigan coach the late Bo Schembechler is now the namesake of a 2005 California merlot. According to the Ann Arbor News, the Bo Merlot will be unveiled in the Ann Arbor area in the last week of August which marks University of Michigan's home football opener against Utah.

The wine is being distributed by Studer imports, a wine company founded by Marlena Studer, She defends her choice to use a California winery in Monterey to source the wine rather than a Michigan winery by saying that California symbolizes the Rose Bowl, where Schembechler tried to get this team to each year. The price of the wine is $19.69 which references 969, the year Schembechler arrived on campus. Two dollars from each sale goes to the University of Michigan Cardiovascular Center, which treated Schembechler when he was ill. He died of heart failure on Nov. 17, 2006. The wine will be sold in local stores in the Ann Arbor area.

Tags: bo merlot, bo schembechler, BoMerlot, BoSchembechler, university of michigan, wine