Back in April, luxury conglomerate LVMH picked up watchmaker Hublot and now their rivals in luxury branding Richemont, have announced they bought have controlling interest in Geneva watch company, Roger Dubuis. They have purchased a 60 percent stake from founder Carlos Dias, who started the brand in 1995. The Roger Dubuis brand produces watches that are known both for their craftsmanship and their sense of whimsy in collections like the "Too Much" line.

Roger Dubuis will continue to produce watches in their factory and will operate as an 'autonomous maison' within Richemont. Richemont, also owns Cartier as well as other companies that have watch lines such as Dunhill, IWC, Panerai and Piaget.