Dr. Dre Set To Market Vodka, Cognac
About six months ago Deidre noted that Dr. Dre announced a new beverage venture. And just a few days ago the official announcement was made that it's come to fruition. Dr. Dre's cognac and vodka brands will hit liquor stores in the next 60 days, according to celebrity liquor marketer Drinks America Holdings Ltd. The products are the fruits of a joint venture between Wilton, Conn.-based Drinks America and Dr. Dre's Interscope Geffen A&M Records label. The marketing for the beverages will be tied in with the release of Dr. Dre's long-awaited "Detox" album. In late July, Dr. Dre told USA Today that the album would be out in "November or December." Aftermath Congac will come out first, followed by an 80-proof flavored and unflavored sparkling vodka.[Via The Washington Post via Reuters/Billboard]
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Reader Comments (Page 1 of 1)
Bill Aug 10th 2008 11:22AM
I wouldn't buy a liquor endorsed by any of these people. But, particularly not those endorsed by the musicians. With them being so influential in the lives of young people, and a lot of these kids not even old enough to drink legally, they are sending the wrong message to the youth.
I think we need less drunken teenagers; not more that think it's cool because Dre, Snoop, Vance Neil and Sammy Hagar told them it was.
Don't get me wrong. I'm no prude or tee totaler: I got up to plenty of mischief and had many misadventures when I was a teenager. However, I survived it. Unfortunately, a few of my peers didn't, and it was because they were either drunk or stoned, or both.