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New Armani Underwear Line


American men have been able to buy Armani undies since this past January and now women will soon be able to also: Armani has finally put together a line of women's intimates apparel for the United States. Launched today, the new line is divided into 4 subcategories (Gardenia, Tulipano, Camelia, and Lila) and is aimed to "satisfy the specific needs of the American woman" by addressing comfort, fit, quality, functionality, and (of course) great design. Look for the new line at the Georgio Armani showrooms in New York and expect prices to start somewhere between $12-$50.


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