Heiress / Model Lydia Hearst's Sexy New Lingerie Ads

Model Lydia Hearst, daughter of newspaper heiress Patty Hearst (who was famously kidnapped by the Symbionese Liberation Army in 1974) and great-granddaughter of publishing magnate William Randolph Hearst, stars in London lingerie company Myla's sexy new ad campaign (above). The 1940s, Film Noir-influenced ads, shot by photographer Ben Hassett, will appear in print in December. Hearst, 23, who has also modeled for the likes of Prada and Louis Vuitton, also designs her own line of accessories in conjunction with Puma.