Various magazines and other sources are reporting that shades of purple are hip for fall. Fashion Week Daily reports that Neiman Marcus has joined the purple push. Their Fall 2008 trend event which runs from August 15 to August 23 will focus on berry colors as well as showcasing other key fall trends such as the return of the lady-like look. Any customer who spends $250 at the store will receive a Neiman Marcus PDA/mobile phone cover in the plummy shade shown at right.