.jpg)
Italian prosecco is in the process of
re-branding itself as the "softer, lighter" bubbly, not to mention cheaper. Production has already increased thirty-fold over the past four decades, with plans for greater distribution particularly to emerging wine markets like China, where marketing drives the majority of sales, relegating prosecco to champagne wannabe status. Hence Italy's support of reserving the name prosecco for wine produced only within the region, a formerly Slovenian area that's been growing grapes since the 1500s, to up the exclusivity factor. Oh, and then there was that little
Paris Hilton promo. Italian winemakers disparaged the pairing (she was, after all, promoting an Austrian-crafted sparkling wine in a can), but Paris certainly knows a thing or two about aspirational status.
Reader Comments (Page 1 of 1)
derek washington Jul 23rd 2008 7:03PM
Hi! I'm a flat bootied whore with a really boring sex tape on the market.
Well, Prosecco is my choice for the "New Champagne". Are you a recovering alcoholic like my BFF Nicole Ritchie? Well, Prosecco also works as a fantastic body scrub for your scummy baby daddy!
It's also Denise Richards Fave douche!
Oh, and don't even get me started on the thusand and one uses Tara Reid has found for the bottle alone!
Yes, Prosecco, The Favorite Brand of Lame F-list Celebs in the US!
Who got paid to decide Paris Hilton was going to be the face of this product? Fire them.
billy Jul 23rd 2008 8:24PM
I think that's about right. Although, she should really be promoting wine in a box.
http://www.stardelicious.com
JW-C Jul 24th 2008 7:33PM
Too true Billy. Lets face it, it wouldn't have been the first box she's promoted if you get my drift. EEEEWWWWWWWW. Vile, completely unattractive excuse for a human being.