We have always been of the opinion that jeweler David Yurman's designs don't quite live up to his gorgeous advertising campaigns. It's almost as though his own creative team senses this, as the ads seem designed to downplay the ostentatiousness of most of the jewelry, with its two-tone metals, gauche gemstones and clunky styling.

The pictures by contrast are simple, elegant and stunning: some of the world's most beautiful women shot in classic black-and-white by famed photographer Peter Lindbergh. Kate Moss has appeared more than once, and is back for the glamorous new fall campaign, pictured here. Other subjects have included Daria Werbowy, Naomi Watts, Amber Valletta and Natalia Vodianova. No-one could make the baubles look better than that all-star lineup.