Fashion Brands Still Sold on Supermodels for Fall

by Jared Paul Stern (RSS feed)
Jul 16th 2008 at 4:02PM

Back in April we commented on the fact that several major fashion houses had chosen to bring back '90s supermodels such as Claudia Schiffer, Christy Turlington and Naomi Campbell for their spring ad campaigns. We speculated at the time that the revival was no mere flash in the pan and would continue for subsequent seasons; the new crop of fall ad campaigns has now proved our prognostications correct. Top of the heap is Linda Evangelista's new series of ads for Prada shot by Steven Meisel (above), which rates as a major comeback for the ageless beauty.

In addition, both Chanel and Salvatore Ferragamo have kept Schiffer for their new fall campaigns, while Turlington returns for Escada as well. Elsewhere, Naomi Campbell appears for Yves Saint Laurent and Amber Valletta does the honors for DSquared, Iceberg and David Yurman; while as we mentioned previously Eva Herzigova and Kate Moss heat up the new Louis Vuitton and Just Cavalli campaigns respectively. See the gallery for more.

Gallery: More Supermodels for Spring

Claudia Schiffer on a recent cover of German Vogue

Tags: Ad campaigns, AdCampaigns, Amber Valletta, AmberValletta, Chanel, christy turlington, ChristyTurlington, Claudia Schiffer, ClaudiaSchiffer, Escada, Eva Herzigova, EvaHerzigova, Kate Moss, KateMoss, linda evangelista, LindaEvangelista, louis vuitton, LouisVuitton, naomi campbell, NaomiCampbell, Prada, Salvatore Ferragamo, SalvatoreFerragamo, Steven Meisel, StevenMeisel, Supermodels, Yves Saint Laurent, YvesSaintLaurent

Filed under: Apparel

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Reader Comments (Page 1 of 1)

just me Jul 16th 2008 6:05PM

I love the supermodels. What is really surprising is that it's the return of the supermodels from 15 and 20 years ago, not the current reign of Daria or Agnyss, or celebrities. I saw the Linda E image in the window at the Prada on Oak Street here in Chicago, and had to convince myself that it was her--I was somewhat surprised since her heyday was ages ago. But so glad to see her, even if Guy Trebay thinks, as he wrote a few years ago, that she's heavy.