Visionaire's $150,000 Magazine Collection
From its premiere issue in April 1991 (now up to 54 issues, with each issue typically priced between $150 - $350), Visionaire "challenged notions of what it meant to be an art and fashion publication and was conceived of as a venue for artists such as Mario Testino and Steven Meisel to publish personal work," WSJ stated. It has morphed into something more like a design challenge for its many contributors.
Each issue (which can take between nine months and three years to complete) is typically a mixed-media riff on a theme, posing an ongoing set of challenges to a small crew of designers. For example, White began with the question: How do you publish without using ink? Answer: a combination of Braille, embossing, varnish and paper-cut illustrations. Scent came with perfume capsules, Taste had specially-designed flavor-strips and Sound featured a Mini Cooper toy car that played record albums.