Rifesta Jewelry, From Russia With Diamonds
Certainly with more and more billionaires in Russia, the luxury market there is growing by leaps and bounds. Mostly I have written about retailers like Lamborghini, Gucci and Cartier getting their foothold in Moscow and beyond but now there are a few Russian companies seeking to sell their brands in the U.S. and Europe. In April I heard Russian billionaire Roustam Tariko, speak about his quest to sell vodka in the U.S.; last month, I met with the lovely women from the Russian company Rifesta who were kind enough to show me their diamond jewelry.
Rifesta has been agrowing name in the Russian market for a while now. Rifesta Holding opened its first jewelry shop in Ekaterinburg in 1998. In 2005, the first Rifesta boutique opened in Moscow and in June 2006 the company made their first forays into the U.S. market. At Rifesta the pieces are all made in Russia, from Russian designers and using Russian diamonds.
The pieces are rather distinctive. What struck me about the designs is that they make great use out of small diamonds. The rings are large showy pieces meant to be noticed and appreciated. Each collection has its own theme and style, some of which are more intriguing than others, their Diamond Figures collection and Legends of Elves collections were ones I found particularly striking.