Kate Moss may be losing her modeling contracts
but she is still powerful as a brand name. She has announced her second fragrance, Velvet Hour
which is being done for Coty. The fragrance celebrates dusk, and Kate's love of the nightlife, with scents like patchouli, sandalwood, amber, nutmeg and freesia. Sounds very bohemian. The fragrance is set to launch in the fall with a magazine ad campaign shot by Mert Alas and Marcus Piggott, and and TV ads directed by John Mathieson.
Moss isn't the only one with a new second scent. Mariah Carey is readying her second fragrance
, Luscious Pink, for Elizabeth Arden. Carey's scent is described as a "sparkling floral" with notes of Sicilian bergamot, Tahitian Tiare petals, lily of the valley and pink peony, sandalwood and white musk.