Coffee's Latest Buzz: Illyquore
The maker of Italy's popular aperitif Campari has linked up with Italian coffee company Illy on a new coffee liqueur product called Illyquore. Guaranteed to give the Starbucks coffee liqueur and Kahlua a run for their money, the liqueur is to be launched in Italy in July and in the rest of the world in 2009. The new liqueur has adopted Illy's Arabica coffee taste without any additives. Illy will retain the brand rights and Campari will distribute.